We already mentioned website placement and SEO, but we haven’t looked at them in details. SEO means “Search Engine Optimization”. What does that mean? When a user utilize a search engine, in this case the most known one Google, they put in motion a series of rules. All these rules will allow a website to climb the serp positions which are locked in the Google algorithm.

Algorithms make up and analyze the rules a website need to respect in order to be considered by Google during a search. The more those rules are followed, the higher the placement will be. To achieve this you have to optimize the content of your website. The better the optimization, the better the results.

SEO is very important; one of the fundamental things when talking about SEO placement is the key words.  If your website has one or more keywords searched on the web, then it’ll have better chances for a placement.


SEO is made up by three areas:

  1. SEO on site is about optimization of general aspects of the website. It takes care of functionality and technical aspects, where usually a webmaster is involved. In this phase you check the http of the website: speed, csm used and hosting space
  2. SEO on page: this phase is about each single page of the website. The most important part of this phase is paying attention to the use of keywords. As we said earlier keywords are fundamental for SEO placement. What to do to achieve so:
      1. Optimize text
      2. Conduct an online marketing analyzes  
      3. Optimize images
  3. SEO off site is about working outside your website. In this phase you need to take your site to social media like IG, FB and so on. Participate in groups that deal with the same subjects



Online market analysis is researching who you’re writing for and who your target groups are. A good market analysis can improve your online placement.

You have to do a lot of research, put yourself in the shoes of the reader.

Research keywords and what the content of the websites that have higher placement is about, and how it’s structured. Study your competition and see what you can do to improve and help your reader to find your website.

Google likes long and well-structured content that can help and inform online readers.